Parallel campaign management
Campaign
Seasonal Campaign Operations
Switch between seasonal, partner, and evergreen campaigns without losing attribution visibility or rebuilding your incentive structure from scratch. One growth operating model that adapts to your calendar.
Per-campaign incentive rules
Status lifecycle tracking
Seasonal performance comparisons
Campaign switching without operational debt
Seasonal campaigns shouldn't require rebuilding your attribution or reward configuration from scratch. Sorae's campaign model lets you run multiple programs in parallel, each with its own incentive rules, while sharing one analytics layer across all of them.
- Multiple active campaigns running simultaneously per tenant
- Per-campaign reward policies that don't affect other programs
- Campaign status lifecycle: draft, active, paused, closed
- Advocate and affiliate attribution scoped to campaign at link generation
- Analytics filterable by campaign and date range for direct comparison
- Campaign duplication for fast seasonal variant setup
Event-driven campaign operations
Holiday launches, creator activations, and product drops follow predictable cycles. Configure campaigns before the season opens, schedule draw execution for giveaway programs, and let Sorae handle reward issuance while your team focuses on traffic and content.
- Pre-configured campaigns ready to activate at season open
- Scheduled giveaway draws for end-of-season prize delivery
- Affiliate activations for creator-led seasonal campaigns
- Referral programs with seasonal reward incentive boosts
- Campaign pause and resume without losing attribution history
- Partner-specific affiliate campaigns for co-branded activations
Post-campaign analysis and iteration
After a seasonal program closes, the analytics remain. Compare holiday referral campaign performance against evergreen baselines, review affiliate commission accrual by period, and use AI insights to understand what drove conversion differences across seasonal variants.
- Historical campaign analytics remain accessible after close
- Period filtering for seasonal vs. evergreen comparison
- Funnel comparison across campaign types for strategy review
- Affiliate commission accrual review by seasonal period
- AI-generated insights on underperforming seasonal campaigns
- CSV export of seasonal results for finance and growth reporting