Referral
Referral Campaigns
Turn customers into advocates. Capture share intent, track every invite, survive checkout attribution, and issue rewards with configurable policy controls, automatically.
Learn moreGrowth engine · Referral · Affiliate · Creator · Giveaway
Run growth campaigns without operational chaos.
Drive revenue with referral loops, scale with affiliate partners, collaborate with creators through escrow-backed campaigns, and grow your owned audience with giveaways from one editorial-grade platform.
Shopify-readyFast setupMulti-channel campaigns
Core products
Four growth pillars, one operating model
Run referral, affiliate, creator, and giveaway campaigns together without splitting teams across disconnected tools.
Affiliate
Affiliate Program
Run a complete affiliate operation. Collect applications, approve partners, track commissions per period, and automate Stripe Connect payouts without spreadsheet reconciliation.
Learn moreCreator
Creator Partnerships
Collaborate with creators and influencers through structured campaigns. Define deliverables, negotiate rates, hold funds in escrow, and pay only for accepted work.
Learn moreGiveaway
Giveaway Campaigns
Grow your owned audience at scale. Launch list-building giveaways with structured entry capture, duplicate prevention, scheduled draws, and controlled winner fulfillment.
Learn morePlatform
Analytics, SDK, and integrations built in
Every campaign flows through a shared analytics layer with typed SDK hooks and native commerce integrations.
Platform
Analytics Dashboard
Time-series trends, conversion funnels, top advocate and affiliate leaderboards, AI insight cards, and one-click CSV exports for every campaign dimension.
ExplorePlatform
AI Assist
Generate personalized share-copy variants in seconds and receive AI-flagged insights when campaigns underperform, so you optimize faster without manual analysis.
ExplorePlatform
JS SDK + API
Drop in prebuilt advocate, friend-claim, and affiliate portal widgets, or drive every interaction through headless public APIs for fully custom storefronts.
ExplorePlatform
Integrations
Deep Shopify admin and storefront support, Klaviyo event sync for lifecycle journeys, and Stripe Connect for automated affiliate payouts, all built in.
ExploreCampaign execution
Launch with clear operational paths
From campaign setup to reward fulfillment, every step is tracked and automated.
Flow
Referral flow
Advocate captures a personal link, friend clicks and shops, referral credit persists through checkout, conversion is verified against eligibility rules, and reward issues automatically.
View flowFlow
Affiliate flow
Creator applies, merchant reviews and approves, affiliate link is activated, conversions are tracked against the affiliate channel, commissions accrue, and payout batches run on schedule.
View flowFlow
Creator flow
Brand defines a campaign with deliverables and budget, creators submit proposals, funds are escrowed on acceptance, deliverables are reviewed with revision cycles, and payment releases on approval.
View flowFlow
Giveaway flow
Campaign goes live, entries are captured with consent and identity fields, duplicates are filtered, draw runs at the configured time, and winners are selected and fulfilled automatically.
View flowWhy Sorae
Built for growth teams who need more than a basic referral widget
Point solutions handle one channel. Sorae handles referral, affiliate, creator, and giveaway in one operating model, with the infrastructure to keep it running reliably at scale.
Advantage
One platform, four campaign types
Referral, affiliate, creator, and giveaway programs share one analytics layer, one reward engine, and one admin surface. No tool-switching, no attribution gaps between channels.
Advantage
Attribution that survives checkout
Referral and affiliate context is stored in persistent tokens and written to order attributes, so credit doesn't drop at the cart step or during guest checkout transitions.
Advantage
Anti-abuse built into every reward
Self-referral blocking, new-customer enforcement, minimum subtotal controls, and IP signal capture run before any reward issues, without custom code or post-campaign audits.
Advantage
AI-generated share copy and insights
Campaign-aware AI generates share copy variants your advocates actually send, and flags underperforming campaigns before they drain budget silently.
Advantage
Shopify-native and API-first
Install from the Shopify App Store with embedded admin, theme widgets, and app proxy links, or connect API-first for SaaS, DTC, and custom platforms.
Advantage
Stripe Connect payouts, automated
Affiliate commissions flow through a structured ledger and batch execution model that sends payouts to Stripe Connect accounts on a predictable monthly cadence.
Get started
Ready to unify referral, affiliate, creator, and giveaway growth?
Launch with self-serve onboarding or book a walkthrough tailored to your campaign model.
Are you a creator? Join as a creator →