Campaign brief with deliverable definitions
Campaign
Creator Campaign Execution
Define deliverables, collaborate with creators, and pay only for accepted work. Escrow-backed campaigns protect both sides while deliverable review keeps quality standards high.
Creator proposals and negotiation
Escrow-backed payment protection
Deliverable review with revision cycles
Step 1: Define campaign and deliverables
Start with a campaign brief that spells out exactly what you need. Define each deliverable with its type (UGC video, social post, blog feature, product review), budget, and timeline expectations. Creators see the full brief before they propose, so expectations are aligned from the start.
- Campaign brief with brand context and content goals
- Per-deliverable budget and timeline specifications
- Deliverable types: UGC, social posts, blog features, product reviews
- Product gifting option for non-monetary deliverables
- Creator invitation with full brief visibility
- Campaign status tracking from draft through completion
Step 2: Review proposals and escrow funds
Creators submit proposals with their rates and timelines for each deliverable in your campaign. Review proposals, negotiate terms, and accept when aligned. On acceptance, funds are automatically charged and held in escrow, giving creators confidence to start work and brands confidence that scope is locked.
- Creator proposals with per-deliverable rate breakdowns
- Counter-offer workflow for rate and timeline negotiation
- Automatic escrow charge on proposal acceptance
- Funds held securely until deliverable approval
- Multiple creator proposals per campaign for comparison
- Proposal history tracked for reference and audit
Step 3: Review deliverables and release payment
Creators submit completed deliverables for your review. Accept work that meets your standards, or request revisions with specific feedback. Up to three revision rounds per deliverable keep quality high without open-ended rework. On final acceptance, escrowed funds release to the creator automatically.
- Deliverable submission with file attachments and creator notes
- Accept, request revision, or reject with structured feedback
- Up to three revision rounds per deliverable
- Automatic escrow release on deliverable acceptance
- Refund path for deliverables rejected after revision limits
- Full revision history with timestamps and feedback trail
- Creator payout through unified Stripe Connect account